Wisconsin AB 961/SB 938

This legislation requires distributors of explicit content to display prominent warning labels on their materials that say, “WARNING: This material contains explicit content that may be harmful or offensive. Viewer discretion is advised. Not intended for minors.”

Digital platforms must present the warning before access is granted, keep it visible for at least 10 seconds or until acknowledged, occupy at least two-thirds of the screen, and use high-contrast, bolded text. Additionally, digital content must include a specific metadata tag indicating the warning.

For print publications, the warning must be in bold, at least 20-point Arial font, and placed on the cover, front page, or packaging.

Both private citizens and the Wisconsin Department of Justice may initiate legal action against companies not in compliance.